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Our sales and acquisition campaigns combine innovation and expertise.
More than many other sectors, distribution relies on repeat business and ensuring existing customers are satisfied. However, that’s not to say there are not opportunities to acquire new customers or grow existing accounts. CCA International’s omni-channel expertise allows us to target customers and engage them in a way that encourages them to use our distribution clients’ services.
As direct sales are relatively rare in distribution compared to other sectors, we focus on maximising cross-selling and up- selling opportunities on orders placed, along with detailed assessment of existing accounts to observe customers’ ordering habits – when these habits change, a courtesy call is made to assess why orders have reduced or ceased and entice the customer back.
Thus, for a postal and logistics operator, we generated for our client over 10 million Euros in revenue, solely from upselling on inbound support calls.
Our multi-channel acquisition campaigns benefit from our omni-channel, multilingual and digital expertise, and allow us to define prospects and lapsed customers with a high chance of conversion, thus generating great sales opportunities. For existing customers, reactivation and retention campaigns are turned around quickly and efficiently due to the electronic signature of contracts.
Thus, for a postal and logistics operator, we generated for our client over 10 million Euros in revenue, solely from upselling on inbound support calls. Couple this with lapsed and retention activity and the opportunity to deliver increased sales as well as delivering packages is clear.